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The AI Fluency Playbook
A framework for deciding what to hand to AI when solving complex problems, and what you need to build to get started.
Joshua Ingram
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LLM Model Guide
A two-page guide to choosing the right AI model for your work.
AI
Can You Just Throw It Into ChatGPT?
Anyone can type a prompt and get an output. Getting an answer and having enough evidence to act on it are two different things. How we pick models, set deterministic constraints, and decide what's worth putting our name on.
Brand Strategy
Know Your Role: What Rode and Splice Just Taught Us About Deploying AI
Peter Block wrote about consultants. But his framework applies anywhere one party is deploying capability on behalf of another. Two moves in music tech this week prove it.
Does Expertise Really Matter Any More?
On mastery, AI, and what it actually means to build for "pro" In 2008, Malcolm Gladwell reframed the American dream in his book Outliers through the 10,000 hour rule: If you work hard and long enough you can achieve mastery in any skill or field. The implication
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Real Pros Don't Want Slop
What We Heard at NAMM 2026: Insights from 30+ pro audio brands & creators on AI, tech, and where the market is going.
Brand Strategy
The problem with primary research... and its potential
The only way to get better insights is to address common research mistakes.
Brand Strategy
3 Annual Planning Frameworks and When To Use Them
If planning is overwhelming... fear not. These are the strategic frameworks that work.
Brand Strategy
The Art of Occasions: Owning Moments Beyond Products
Occasion-based marketing taps into the experiential and emotional aspects of consumer behavior, aligning brands with significant moments in customers's lives.
Brand Strategy
The Everything Trap: Why Positioning is Too Expensive To Ignore
Treating brand positioning as marketing is a mistake. Learn how clarity, focus, and tradeoffs unlock strategic growth in AI, B2B, and enterprise markets.
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The Everything Trap
Why trying to win everywhere is how brands lose, and the positioning moves that fix it.
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What Makes a Brand Timeless
The patterns behind brands that outlast trends, categories, and competition.