The Everything Trap
Why trying to win everywhere is how brands lose, and the positioning moves that fix it.
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Know Your Role: What Rode and Splice Just Taught Us About Deploying AI
Peter Block wrote about consultants. But his framework applies anywhere one party is deploying capability on behalf of another. Two moves in music tech this week prove it.
Does Expertise Really Matter Any More?
On mastery, AI, and what it actually means to build for "pro" In 2008, Malcolm Gladwell reframed the American dream in his book Outliers through the 10,000 hour rule: If you work hard and long enough you can achieve mastery in any skill or field. The implication
Real Pros Don't Want Slop
What We Heard at NAMM 2026: Insights from 30+ pro audio brands & creators on AI, tech, and where the market is going.
The problem with primary research... and its potential
The only way to get better insights is to address common research mistakes.