What Makes a Brand Timeless
The patterns behind brands that outlast trends, categories, and competition.
Read more
The AI Fluency Playbook
A framework for deciding what to hand to AI when solving complex problems, and what you need to build to get started.
LLM Model Guide
A two-page guide to choosing the right AI model for your work.
Can You Just Throw It Into ChatGPT?
Anyone can type a prompt and get an output. Getting an answer and having enough evidence to act on it are two different things. How we pick models, set deterministic constraints, and decide what's worth putting our name on.
Know Your Role: What Rode and Splice Just Taught Us About Deploying AI
Peter Block wrote about consultants. But his framework applies anywhere one party is deploying capability on behalf of another. Two moves in music tech this week prove it.