AI

Can You Just Throw It Into ChatGPT?

Anyone can type a prompt and get an output. Getting an answer and having enough evidence to act on it are two different things. How we pick models, set deterministic constraints, and decide what's worth putting our name on.

Brand Strategy

Know Your Role: What Rode and Splice Just Taught Us About Deploying AI

Peter Block wrote about consultants. But his framework applies anywhere one party is deploying capability on behalf of another. Two moves in music tech this week prove it.